CRISIS IQ QUIZ

The Crisis IQ quiz measures your preparedness based on four areas; your plan, your training, team skills and your response habits. After you have finished a section, click on the next section button at the bottom.

1.1
In which area do you feel your organization/brand is most vulnerable?
1.2
As your company adopts the Food Safety Modernization Act, has it convened a multi-disciplinary group of leaders to assess the implications from a company and brand reputation perspective?
1.1
When was the last time you had a “crisis level” incident at your company?
1.2
Do you have a crisis plan?
1.3
Does your plan clearly define what constitutes a crisis?
1.4
Does your plan clearly define the roles and responsibilities for each member of the team?
1.5
Are ALL members of your crisis team aware of their roles and responsibilities?
1.6
Does your plan clearly define who is responsible for communicating to the different audiences who will demand information?
1.7
Does your plan define the primary threats facing your company/organization?
1.8
Do you have key messaging and standby statement templates on your primary threats already in place and approved by legal counsel?
1.9
Do you have the capability to reach out to all employees within four hours if necessary?
1.10
Do you have the capability to reach out to all customers within 24 hours if necessary?
1.11
Has your plan’s contact page (phone numbers and e-mail addresses) been updated within the last year?
2.1
When was the last time you held a training session with the entire crisis team?
2.2
How often do you conduct training with your team?
2.3
During your last drill, how well did your team perform?
2.4
Did your last drill include any social media elements?
3.5
Based on past performance, is your organization willing and capable of making rapid decisions?
3.2
Do you have a spokesperson that is capable of handling interviews with major news outlets like CNN?
3.3
When was the last time your spokesperson was media trained?
3.1
Do you have the resources and skill sets on your staff to effectively manage a crisis?
3.4
Do you have outside PR counsel you can call on to help you manage the crisis?
4.1
How rapidly could your organization prepare and approve a crisis-related media statement to be prepared to respond if needed?
4.2
How quickly could your team create website content dedicated to the crisis issue?
4.3
Does your company have the tools to effectively monitor social media channels?
4.4
How quickly could your team start participating in the crisis conversation within social channels with approved statements?
4.5
Does your leadership team (C-Suite) have confidence in your team's ability to manage a crisis situation?
4.6
In every crisis there are two courts - the court of law and court of public opinion. Which way would your company likely lean?
5.1
In what business sector would you classify your company/organization?
5.2
How many employees work for your company/organization?
5.3
How many locations?