YOUR CRISIS IQ

"It Won't Happen To Me..."

If your company or brand were linked to a food related crisis, your organization would likely be making it up on the fly. Organizations at this level often struggle to respond in a fashion that calms the crisis. Internal debates slow down their ability to respond externally. The lack of action prompts new questions both inside and outside of the organization. As each day passes, the brand takes a beating, which often impacts consumer food decisions and the bottom line.

"We're Just Going To Wing It..."

At least your organization has some elements of a crisis response in place, but there are a lot of holes in that plan. Organizations at this level often manage to survive the first 24 - 36 hours, but it starts to unravel if the issue persists. The barrage of questions soon overwhelms the group, who is forced to only play defense. Customers begin to question whether they have the right partner and loyal consumers may second-guess their food decisions.

"We'll Be Standing But Bruised..."

You have taken the time to prepare your organization, but not to a level where the team is capable of running smoothly right out of the gate. Organizations at this level often struggle with slow decision making along with starts and stops which impact their ability to get ahead of the issue. Eventually, as the initial pressure subsides, you are able to start playing a little offense, but it may take a while for your loyal consumers to resume their eating habits.

"We're On Top Of Our Game..."

Congratulations, you've done most of the pre-work, now it's up to the team to perform. This is not to say that things can't go wrong, but you have most of your bases covered. The challenge now is to maintain that level of preparedness and fine tune your team's skills to better manage the digital crisis era.

So What Now?

The question you need to ask yourself is how lucky do you feel. If you want to roll the dice, don't do anything, but if you want to protect your brand, it's time to dedicate the time and resources necessary to prepare your team. 

  1. Start by developing a crisis plan, or enhancing your existing plan. Make sure your team is aware of their roles and responsibilities. 
  2. Conduct training with the team at least once a year so they can get a feel for how to handle a real crisis.
  3. Spend some time identifying the primary threats facing your company and develop your stand-by statements now.

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So What Now?

When a crisis strikes a "wing it" organization, someone at the top usually takes the fall. It could have been avoided with a little more planning. Consider the following:

  1. Conduct a few simple table top exercises that allow the team to play out their roles in a safe environment.
  2. Consider media training your spokesperson so they know how to handle tough media interviews. It also will enhance their overall communication skills.
  3. In today's media world, issues management is often won or lost in the social channels. Be sure to beef up your capabilities in this area. 

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So What Now?

You have many of the key elements in place, but there are some areas that still need attention. Consider these steps:

  1. You already know the risks, now it's time to write the issue papers that help define those threats, the action steps to mitigate the issues, and the key messages and stand-by statements you will need to respond rapidly. 
  2. Work on your social media capabilities with a series of simulation exercises. The social discussion provides you with the insights you will need to guide your course of action. 
  3. Consider more complex drills for the team that include your back-ups and remote locations if applicable.

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So What Now?

To get started, click Contact Us below

It would be nice to say you're done, but we all know it doesn't work that way. Fine tuning your crisis response always involves further training, so consider the following:

  1. Review your plans to respond in the social space to ensure you have the digital tools you will need to engage rapidly in the conversation.  
  2. Unannounced drills and exercises will help you evaluate your ability to mobilize the team rapidly and respond within the first 15 minutes. 
  3. To test your technology and systems, conduct exercises that include power outages, limited cellular capabilities and other elements that impact your normal response systems. 

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